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Ruroc Takes To The Track

Challenging convention, pushing the limits, leading the field, RUROC has taken the challenge head-on, entering the highly competitive sports bike helmet segment with the new ATLAS 4.0 TRACK.

Focussed purely on performance, using the ATLAS 4.0 foundation, the new TRACK model has been optimised for speed and performance, featuring the new T300 lightweight carbon fibre shell, saving 15% over the ATLAS 4.0 road going shell, while reducing the overall weight considerably too.

Atlas 4.0 Track in Core Carbon
Ruroc Atlas 4.0 Track in Core Carbon

Developed in association with 2016 British Superstock Champion, Taylor Mackenzie, the new ATLAS 4.0 TRACK has undergone extensive testing development on track in the real world conditions.

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Development of crucial items such as an upper visor seal to deal with the extreme differences between internal and external temperatures on track have been honed, along with the adoption of a track approved DD-ring chinstrap to ensure full track certification, along with optimised aerodynamics.

Atlas 4.0 Track in Titan Gold
Ruroc Atlas 4.0 Track in Titan Gold

The new ATLAS 4.0 TRACK continues to show Ruroc’s never-ending thirst to challenge convention and prove there is a better way forward.

Upgraded performance features for the Atlas 4.0 TRACK include a new lightweight T300 Carbon Fibre construction shell which is15% lighter shell than road-bias ATLAS 4.0. Improved aerodynamics for high speed track use and Moisture-wicking performance interior and new top visor seal.

Atlas 4.0 Track in inferno Red
Ruroc Atlas 4.0 Track in inferno Red

The Atlas 4.0 TRACK is shockwave compatible and comes with DD-ring chin strap instead of the road based Fidlock. Most importantly the Atlas 4.0 Track boasts ACU Gold, ECE 22.06, DOT FMVSS 218 certification.

Colour options for the Atlas 4.0 Track include Core Carbon, Inferno Red, Ice Blue, Titan Gold and Viper Green and each helmet ships clear and tinted visor plus Pinlock 120XLT.

Ruroc Atlas 4.0 Track
Ruroc Atlas 4.0 Track

The ATLAS 4.0 TRACK will be available to buy from May 17, with its public debut at round three of the British Superbike Championship at Donington Park, May 19 – 21. The ATLAS 4.0 TRACK will be available exclusively online at www.ruroc.com, with Australian pricing yet to be confirmed.

Andrew Jenkin
Andrew Jenkinhttp://twowheeladdicts.com.au
Andrew Jenkin is the founding editor of Two Wheel Addicts, ride editor at Exhaust Notes Australia, a contributor to BikeReview and Drivetribe as well as being a panel judge of Harley Davidson's Breakout Boss competition. Andrew has a love for anything on two wheels whether that be sports, naked or adventure bikes, with a guilty pleasure for cruisers.

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