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Ruroc Launch Atlas 4.0 Street

Ruroc are bringing back some of their most iconic and loved designs with the entry level Atlas 4.0 Street range. Pricing will start from $510 Australian for solid designs, whilst graphics are priced from $580.

Growing the ATLAS helmet range ever further, Ruroc has developed a street-inspired version of its 4.0 model that captures the core elements of the flagship helmet, whilst reflecting the same design aspects that have caught the attention of riders across the world.

The release of the 4 helmet Atlas Street range follows on from the recent launch of the ATLAS 4.0 TRACK. The Street will be available in Core, Ghost, Ronin and Toxin options. The Atlas 4.0 Street range features ECE 22.06 certification and is ideal for riders who want the brand’s unmistakable style and next-level safety in a lower-priced package.

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Ruroc Atlas 4.0 Street Ghost
Ruroc Atlas 4.0 Street Ghost

The Street strips the ATLAS 4.0 back to the essential components without compromising on safety or design. With a fibreglass shell construction covered in intricate stand-out decals, along with a plush interior lining with multi-density cheek pads and a DD-ring chin strap.

Ruroc’s Head of Brand, Neal Duffy, commented: “As a helmet manufacturer, we continually stress the importance of having a meticulously tested and fully certified motorcycle helmet as your go-to safety equipment, but we also appreciate that it can be one of the most expensive items of kit that riders need to buy. With the new STREET, we’ve widened our ATLAS 4.0 offering even further to match more riders’ preferences and budgets.

“It’s not just the safety elements that count, though. We get that, for a lot of riders, a helmet also represents their identity on the road. We’ve taken two of our most loved designs right back from the early Ruroc days and re-created them for the ATLAS 4.0 STREET, so riders can continue to represent that stand-out, classic Ruroc style.”

Ruroc Atlas 4.0 Street Core
Ruroc Atlas 4.0 Street Core

Synonymous with the streets and recognisable to every rider, the ATLAS 4.0 STREET reflects the core elements of the unmistakable Ruroc brand. With a nod to the original designs that hit the streets in the brand’s early ATLAS days, the STREET is available in two legendary decals, the OG black and gold ‘RONIN’ inspired by ancient Samurai, and the ‘TOXIN’ in reptilian black with flashes of nitro pink and green, both of which flaunt Ruroc’s well-known teeth designs. The STREET is also available in two core colourways – the matte black ‘CORE’ and icy white ‘GHOST’.

The ATLAS 4.0 STREET is now available to buy online at www.ruroc.com.

Ruroc Atlas 4.0 Street Ronin
Ruroc Atlas 4.0 Street Ronin
Andrew Jenkin
Andrew Jenkinhttp://twowheeladdicts.com.au
Andrew Jenkin is the founding editor of Two Wheel Addicts, ride editor at Exhaust Notes Australia, a contributor to BikeReview and Drivetribe as well as being a panel judge of Harley Davidson's Breakout Boss competition. Andrew has a love for anything on two wheels whether that be sports, naked or adventure bikes, with a guilty pleasure for cruisers.

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