Friday, July 26, 2024
HomeBike NewsRoyal Enfield opens exclusive Sydney store

Royal Enfield opens exclusive Sydney store

Royal Enfield has opened a new flagship store in Clyde, Sydney. The state-of-the-art showroom at Moto Machine is designed to serve as a key pit stop for riders, cementing its position as a central hub for motorcycle enthusiasts.

Located on James Ruse Drive, it’s the largest Royal Enfield store in Australia, showcasing the brand’s philosophy of “Pure Motorcycling”, and set up to be a dynamic venue for rides and events, fostering a vibrant community space.

“Australia has been one of the most important markets for us in the Asia Pacific, and thereby our International growth story,” Royal Enfield CEO B Govindarajan said at the sore opening this week.

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“We see a huge potential for leisure motorcycling in this country. I can confidently say that we are on a strong path to growth and will continue to deliver world-class motorcycles and pure motorcycling experiences to riders across the globe.”

Moto Machine - Royal Enfield
Moto Machine – Royal Enfield

Unique features include custom bike displays, and the “make it yours” customisation station, with Moto Machine designed to be more than just a showroom. As a one-stop shop, the store offers a range of motorcycles, accessories, and apparel.

Enthusiasts can explore the full line-up of Royal Enfield motorcycles on display, including the newly launched Shotgun 650, Himalayan, Hunter, Classic, Bullet, Meteor, Interceptor, Continental GT, and Super Meteor.

“In Australia, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted into the Pure motorcycling fold,” Royal Enfield ANZ head of business Anuj Dua said.

“This exclusive brand store and our evocative product range, available at accessible price points, will appeal to motorcycling enthusiasts.”

Moto Machine - Royal Enfield
Moto Machine – Royal Enfield

At the Moto Machine store in Sydney customers can also get hands-on experience with a variety of accessories and try out demonstrator bikes. After last Friday night’s VIP launch, it’s now open to the general public.

News Desk
News Desk
The News Desk is the hub of Two Wheel Addicts. It's from here that our team of writers, journalists and photographers bring you the latest happenings from the world of motorcycles.

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