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Ducati Multistrada Celebrates 20th Anniversary

Ducati Multistrada celebrates its 20th anniversary in 2023, after making its global debut back in 2003. To mark the milestone,┬áthe Italian bike maker has opened a special exhibition at Museo Ducati – the brand’s museum. Located at its factory in Bologna, Italy, the showcase will be open to the public until the beginning of October.

The first version of the bike was the Multistrada 1000 DS, the starting point of a family that has continued to evolve through four generations, the most recent based on the V2 and V4 Granturismo engines.

Over its twenty-year life, the Multistrada has brought with it a rich history of innovations and technological evolutions that have redefined the standards of the motorcycle industry, confirming itself, generation after generation, as the ideal companion for all enthusiasts who love to discover the beauties of the world and experience every journey in relation with the surrounding landscape and with the road, alone or in pairs.

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Among the most important innovations introduced for the first time thanks to the Multistrada that must certainly be mentioned are the Riding Modes of the 2010 model, a solution now widespread on most high and medium range motorcycles.

The Multistrada V4, the technological benchmark of the Bologna-based manufacturer introduced on the market in 2020, was at the time the first motorcycle in the world equipped with front and rear radar.

Ducati Multistrada Celebrates 20th Anniversary
Ducati Multistrada Celebrates 20th Anniversary

A solution that has made it possible to introduce the Adaptive Cruise Control (ACC) and Blind Spot Detection (BSD) systems, which improve riding comfort and safety. Also on the same model, Ducati introduced the Phone Mirroring solution, which transforms the dashboard into a colour map navigator while keeping visible the information necessary for riding the bike.

To celebrate the twentieth anniversary of the model that changed the history of the Bologna-based manufacturer, Ducati has set up a temporary exhibition entitled “Multistrada 20th – Twenty Years of Evolutionary Exploration” inside its Museum.

Enthusiasts can admire two of the symbolic models of the Multistrada dynasty up close. On the one hand, the first Multistrada 1000 DS, which embodies the initial vision and inspiration behind the creation of this family of motorcycles, and on the other hand, the more recent Multistrada V4 Rally, which fully epitomizes the path of innovation and evolution that the model has gone through in the past twenty years.

The display is enhanced by a short documentary that, through images and testimonies, traces the history and progress that has characterized this incredible model, from its introduction to the most recent versions.

The special exhibition “Multistrada 20th – Twenty Years of Evolutionary Exploration” will remain open until the beginning of October with the same opening hours as the Ducati Museum, from Monday to Sunday from 9:00 to 18:00 and closed on Wednesdays.

Ducati Multistrada Celebrates 20th Anniversary
Ducati Multistrada Celebrates 20th Anniversary
Andrew Jenkin
Andrew Jenkinhttp://twowheeladdicts.com.au
Andrew Jenkin is the founding editor of Two Wheel Addicts, ride editor at Exhaust Notes Australia, a contributor to BikeReview and Drivetribe as well as being a panel judge of Harley Davidson's Breakout Boss competition. Andrew has a love for anything on two wheels whether that be sports, naked or adventure bikes, with a guilty pleasure for cruisers.

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